Designer Parfums’ Formula One Fragrances, known for creating the first 3D-printed fragrance bottle, launched a new race collection with brand ambassador Fredie Hunt.

Hunt is the son of a Formula 1 World Champion. The collection debuted at the Pirelli British Grand Prix.
 
“It was a fantastic Grand Prix weekend; I very much enjoy being the new ambassador of the Official F1 Fragrances. The bottles look amazing and I really like the scents! The F1 Fragrances Race Collection contains five different scents, each matching a particular point in a F1 race.” said Hunt, “my favourite, Carbon Reign, captures the victory celebrations on the podium – the best moment of a race weekend!”

With Hollywood superstars Tom Cruise, Harrison Ford and Michael Douglas as guests of various Formula 1 teams, the British Grand Prix once again proved to be a star-studded event with Olympic legend Mo Farrah, magician Dynamo, cyclist Andoni Azkarate, Everton star James Rodriguez, Chelsea goalkeeper Kepa Arrizabalaga, tennis prodigy Emma Raducanu, Arsenal-players Pierre-Emerick Aubameyang and Alex Lacazette, ‘Harry Potter’-actor Hero Fiennes Tiffin and Rapper AJ Tracey.

Thousands of fans had their own chance to experience first-hand the F1 Fragrances Race Collection at the pop-up scent experience in the F1 Fan Zone.

Dilesh Mehta, Chairman and CEO Designer Parfums said “We are so pleased F1 fans were engaging massively with the fragrances at Silverstone. Some of the scents were sold out for a few hours during the weekend and we had such great feedback from everybody visiting us. We are looking forward to bringing the F1 Fragrances to all the races around the world to offer the F1 olfactive journey to all the Formula 1 enthusiast.”

Bottles Designed by Ross Lovegrove

Based on the aerodynamics of the chassis of an F1 car, the sophisticated bottles, designed by Ross Lovegrove, come in five colors.

Each bottle accompanied by a stand visibly inspired by F1 tyres. Each Fragrance beautifully captures the thrills and challenges of a high-energy F1 race, in its own authentic way.